The importance of branding your product cannot be overstated. In-store, it has mere seconds to make an impression on the customer before they move on or reach for the object that does catch their eye. Some of the most iconic brands of all time have heavily relied on the design and branding of their packaging to attract customers and differentiate themselves in the marketplace. Creating a custom design and feel for your product can become an art form. Designing a custom bottle allows the manufacturer to connect with a customer on a level that goes beyond brand loyalty and into a true connection with the customer.